Internet Marketing Plan:

Good Referrence, not specifically SEO but worth noting...

Your Internet Marketing Plan: Things To Think About Before You Go Online

Small Business Branding posted an excellent blog post two days ago on marketing plans. While I agree that marketing plans are essential for traditional businesses, they are less so for Internet businesses - at least, as they exist for traditional businesses. Internet marketing plans are a good way to keep you focused on goals so I wouldn’t say they aren’t necessary at all. But you have different considerations for your Internet marketing campaign.

A traditional business plan usually follows this outline:

• Business Summary and Overview
• Market Analysis
• Competitive Analysis
• Product or Service Outline
• Marketing Strategy
• Production Processes
• SWOT Analysis
• Business Structure
• Management Team
• Financial Information
• Your Internet Marketing Plan

First, there is a distinction between a business plan and a marketing plan. Your business plan, in its completion, could include an Internet marketing plan, which would fall into the Marketing portion of the overall business plan. When you put together your Internet marketing plan, here are some things you need to think about:

Summary and Overview - Is your Internet business an extension of your brick and mortar business or is it a stand alone entity?
Market Analysis - Yes, you need to study the market online for your particular industry.
Competitive Analysis - Your off line competitors may or may not be competition online. It is likely that you’ll have a whole new set of competitors online.
Product or Service - Will you provide the same services online as you do off line?
Marketing Strategy - You need to think about what Internet marketing strategies you will use in your online business. Will you use pay-per-click, affiliate marketing, blogging, article marketing, banner advertising, all of the above?
Management Team - Are you a sole proprietor or will you have partners?
Financial Information - This is just as essential for your online plan at is for your off line plan.

This may not be all you need to think about for your Internet marketing plan, but these are the bare essentials. No Internet marketing plan should be without these elements.

Writing by Nick Stamoulis

SEO 2.0 | The Real Rules of Social Media Marketing Unmasked!

I came acorss this article and fully thought it would be useful to post most of it's content here. Click title above to see full rules...

1. Enlarge your linkability. Be a real man! Size does matter! Enlarge your linkability by enlarging your site with a blog. Then enlarge your blog by adding content daily! Then enlarge your blog with top 10 posts, “the secret of whatever” and hot chicks with [your product]!

2. Add at least a dozen buttons for social media. Come on! The more buttons the better. Everybody can see how Web 2.0 you are and how many sites you do know. So of course everybody can see by the sheer number of them that you’re a real expert. Besides social sites’ users are so damn lazy they just bookmark or submit stuff they need just a click for.

3. Reward inbound links. If someone links to you, link her or him at least twice, submit her or him to at least 3 social sites you are a user of. If it’s a she and you are a man tell her you love her, if it’s him, tell him that his blog is greater, bigger and larger and you are just a piece of shit compared to him.

4. Throw your content at everyone and let it travel around the world. Or just wait until all the copycat bloggers and content scrapers take it and then refrain from suing them. That’s almost enough! Let people translate your posts into at least 70 languages and conquer those markets afterwards.

5. Encourage the mashup. As in 4. just stop caring for your content and do not engage a lawyer.

6. Content is King Kong! Produce the f*****g best quality content of the planet and if you can’t tell the audience that your content is the f*****g best quality content of the planet. Otherwise just do as the others do in 4 until you learn to create content like King Kong!

7. Reward users. Simply reply to comments. People are so alienated on the Net they will treat you like their brother or sister just for writing some lousy two liners.

8. Participate. Be omnipresent. Appear on all social networks and sites and befriend the same people everywhere. Stalk ‘em at conferences, poke fun at them. Send them your used panties! Make ‘em feel that you’re their neighbour on the Internet.

9. Know how to target your audience. Do it like the Texans, set up a target and shoot! Use all kinds of weapons and calibers!

10. Create content. Not just any content, but content that will either make em puke or dance, content that will make ‘em call Matt Cutts for help or if you have no idea what to write about let the tabloids inspire you and use headlines like “two headed search engine optimizer eaten alive by baby alligator”.