Ping-o-Matic!

Ping-o-Matic!

How Americans Search

What are people searching for? Most people (88%) said they were researching specific topics specifically, information about hobbies. And women (61%) were more likely to search for health and medical information than men (35%). Surprisingly few people researching specific topics are looking for job or career information (28%).

Other common things people use search for include:

Getting directions/maps - 75%

Looking for news - 64%

Shopping - 51%

Looking for entertainment web sites - 47%

The study also affirmed data from the major measurement services, showing Google as the most popular search engine, followed by Yahoo, MSN, AOL and Ask Jeeves. However, the types of information people looked for with each engine varied.

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