Avenue A - Razorfish Launches Link Crawler

Interactive marketing and technology company Avenue A | Razorfish has launched Super-intelligent Link Crawler (SiLC), a tool that crawls Web sites to find errors such as broken links and '404 Error Messages' that inform users the Web page is not loading.

The tool examines why errors occur and can measure a Web site's performance against competing sites. The company has combined the tool with its search engine optimization and Web design to improve search rankings for brands like U.S. News & World Report.

U.S. News & World Report recently redesigned its Web site to improve traffic and search capability for the site. After using the SiLC tool, Avenue A | Razorfish found search engines were not ranking many of its Web pages because they were flagging pages as duplicate content.

U.S. News & World Report created the main content of a health page article and a 'printer friendly' version. The web crawlers were tracking both and not ranking the pages in search engine results. After the relaunch organic visits increased 24 percent and organic visits from Google increased 45 percent. | Source: WebProNews.com