Step Away from the Computer

Posted by randfish Mon, Feb 06, 2006 at 11:15:50 AM
Ian McAnerin has a post today on Internet Marketing 101. His ten-step approach makes great sense to me:

Step Away from the Computer
Identify the Target Goal
Identify Your Message
Identify the Target Audience
Identify Traffic Vectors
Identify The Conversion
Write The Copy
Perform the actions necessary to bring in your traffic vectors
Track and Chart Results
Go back to number one

His detailed explanations for how and why each step is important are worth a read and this is an issue I can certainly identify with. So many folks call us up seeking SEO, but needing a full-fledged Internet Marketing plan (and, in some cases, a business plan, too). If you don't have your marketing plan and business goals in place, SEO alone can't save your company. | source: SEOmoz Blog