Internet Marketing Plan:

Good Referrence, not specifically SEO but worth noting...

Your Internet Marketing Plan: Things To Think About Before You Go Online

Small Business Branding posted an excellent blog post two days ago on marketing plans. While I agree that marketing plans are essential for traditional businesses, they are less so for Internet businesses - at least, as they exist for traditional businesses. Internet marketing plans are a good way to keep you focused on goals so I wouldn’t say they aren’t necessary at all. But you have different considerations for your Internet marketing campaign.

A traditional business plan usually follows this outline:

• Business Summary and Overview
• Market Analysis
• Competitive Analysis
• Product or Service Outline
• Marketing Strategy
• Production Processes
• SWOT Analysis
• Business Structure
• Management Team
• Financial Information
• Your Internet Marketing Plan

First, there is a distinction between a business plan and a marketing plan. Your business plan, in its completion, could include an Internet marketing plan, which would fall into the Marketing portion of the overall business plan. When you put together your Internet marketing plan, here are some things you need to think about:

Summary and Overview - Is your Internet business an extension of your brick and mortar business or is it a stand alone entity?
Market Analysis - Yes, you need to study the market online for your particular industry.
Competitive Analysis - Your off line competitors may or may not be competition online. It is likely that you’ll have a whole new set of competitors online.
Product or Service - Will you provide the same services online as you do off line?
Marketing Strategy - You need to think about what Internet marketing strategies you will use in your online business. Will you use pay-per-click, affiliate marketing, blogging, article marketing, banner advertising, all of the above?
Management Team - Are you a sole proprietor or will you have partners?
Financial Information - This is just as essential for your online plan at is for your off line plan.

This may not be all you need to think about for your Internet marketing plan, but these are the bare essentials. No Internet marketing plan should be without these elements.

Writing by Nick Stamoulis