SEO Overkill Can Destroy Your Site

Are you using search engine optimization tactics that lead to SEO overkill? You may not think so, but according to several SEO experts at the Search Engine Strategies conference held recently in Chicago, Illinois, you might be using what is called "SEO Overkill". Michael Murray from Fathom SEO, Matt Bailey from The Karcher Group, and Heather Lloyd-Martin from SearchEngineWriting.com all discussed SEO Overkill.
According to Mark Murray of Fathom SEO, SEO is not a shopping spree. You need website traffic, but you need to pace yourself --even sound practices may fail if they're rushed.
source: SEO Overkill Can Destroy Your Site
By Bill Hartzer - December 21, 2005