Meta Data is Mega Important in 2006

As we move into 2006, with our respective digital marketing strategies, meta data -- content that describes content -- will become extraordinarily important to the digital marketer.
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I'm talking about a different kind of meta data than what we're used to.
We've known about meta data as it applies to search engine optimization for a few years. How many of us populated our websites with keywords trying to boost our level in the search engines? But the practice of meta data creation from an organic SEO standpoint has ironically become counter-productive as the search engines (especially Google) began penalizing websites that tried to trick the system. And thus, on the eighth day, the internet industry begat the SEO consultant.
Meta data is becoming increasingly more important for the digital marketer -- not from a search engine perspective, but rather from a content identification perspective. As the internet and the amount of information on it evolves into overwhelming proportions, filtering content and providing users with an easier way to locate that content will be a hugely necessary task.
As you start your next website re-design or content strategy, strongly consider putting significant thought and strategy around your meta content: content that identifies and describes content. If you're a publisher it means identifying titles as 'titles,' articles as 'articles' and authors as 'authors.' If you're an ecommerce provider, it means identifying your products and the particulars of those products. | read full article by Rob Rose at iMediaConnection