Thursday, December 29, 2005

Google and Jagger's Aftermath

I found this geat article by Jason Oconnor that gives insight into google's last big algorhythm change(Jagger) and useful notes of what to do and not to do on your website.

Things That Could Possibly HELP You More In Jagger's Aftermath
Aged Domains - Sites with domains that are older rank better now - the older the domain, the better its rankings with all other things being equal. (This is probably true to some degree).

Very Relevant Links - IBL (inbound links) and OBL (outbound links) relevancy is more important after Jagger. This means that if you point to related sites or you get links from other sites that are related to your website, you may rank better after Jagger with all other things being equal. (This is probably true to some degree as well).

Links From Trusted Sites Help - TrustRank (or a similar concept) is more important than ever after Jagger. TrustRank is a concept that says if you get a link pointing to your site that is highly trusted by Google (trusted either programmatically or by human editors), then you will rank better with all other things being equal. (See http://www.vldb.org/conf/2004/RS15P3.PDF).

Variety of Links - Links from .edu and .org websites are good for increasing your rankings and are more important than ever. (It\'s vital to get links form a wide variety of websites. Just like your investing, you need to diversify your IBL\'s. (This has probably been true even before Jagger).

Aged Links - The older the link that points to your site, the more weight it\'s given now. (This also has probably been true even before Jagger).

Embedded Links - Links that are embedded in sentences and paragraphs instead of stand-alone links are weighted more heavily now. (This may be true soon if not already).

Article Links - Articles are what directories had been a year or two ago for link building. Links from the author by-line or within the article that point back to your site will positively affect your rankings. (And this is one reason I\'ve chosen to write this article).

Fresh & Unique Content - Now, more than ever, regularly updated and added ordinal content will help your rankings. (This is almost definitely true.)

Be a Big Guy - If you are a big behemoth site like Wikipedia, Yahoo, AOL, Ebay, Amazon, etc., you will rank better than you did before Jagger.

High Traffic & Stickiness - User popularity statistics now, or will soon, affect rankings. In other words, user actions on your website, like how long they stay (stickiness), how many pages they visit, and even how many people visit your site in a given period, can all affect how Google ranks your site. (This may be true soon if not already).

Read full article and other tips that may no longer help your website post Jagger at site-reference.com

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