Google Tips

Here are also some insider tips I've recently discovered relating to Google optimization techniques that we have not taken advantage of yet. Source:
: http://www.seochat.com/c/a/Google-Optimization-Help/Google-Optimization-Secrets-From-The-Trenches/

Google relies first and foremost on its “PageRank,” and other factors for determining your position in Google’s results are secondary.

Google has become rather savvy to the frequency a site is updated with new content, so you’ll want to continually add new “stuff” to your site, again using the H1 tag, so that Google will come back to your site and re-spider. The more frequently Google thinks it has to come back to re-spider your site, the higher your site will rank.

And as a side benefit, Google can (and does) read/use the OPML file if your site has one. It will use that file to obtain more indepth heirarchial information about the way the data on your pages are laid out.

You can get the entire OPML spec at http://opml.org/. Understand that the whole issue with OPML is still one of those "hush-hush" things within Google, so you’re really getting the inside scoop on this one.

With that said, the folks over at Google aren’t stupid. First, your OPML file must be used to describe content that actually is on a page that can be reached from your site's main page. Second, the OPML file must be a reasonably close representation of the actual page, and third you must provide a link from the page to the OPML file so the Google Spider can find it.

If you adhere to these rules, then Google will use the additional information that can be obtained from the OPML file, and that will help to drive up the rankings for your site, because of the additional meta data within the OPML file that can’t be found on an HTML page.